Bedeck is a branded home textiles company with retail and wholesale divisions, selling from 24 stores UK-wide (plus shop-in-shops) alongside its website. Furniture News puts a quick Q&A to joint MD,?Gary Irwin …

Three words that best describe your business

Family, product, energy.

The last trade show you visited?

Heimtextil, the international trade fair for home and contract textiles, held in Frankfurt, Germany, each January.

Your most praiseworthy supplier

It wouldn’t be fair to single one supplier out! We always endeavour to work with suppliers who constantly keep surprising us with new ideas and products.

Your best-performing product

Our relaunched Bedeck of Belfast brand, which is inspired by Belfast’s long linen heritage and comprises a collection of beautifully crafted bed and bath linens.

Your personal favourite

Our Murmur brand, inspired by the Irish landscape, which has the most beautiful (yet understated) design style.?

Your approach to staff training

Simply be available to them.

The biggest change you’ve made in your business lately

We recently completed a new 5000 sqft?showroom at the Bedeck head office in Magheralin, County Down, along with a new concept flagship store on Lisburn Road in Belfast.?

The tastes that best reflect your audience

We feel our customer appreciates the design and quality of our brands.

The technology you’ve introduced most recently

Following a lengthy period of research and development, we are about to install a brand-new, company-wide IT system.

Your number-one selling tip

Listen to what the customer actually wants or needs to ensure the products created hit the mark.